Mumbai, February 6, 2024: In celebration of the 100th anniversary of the Morris Garages brand, MG Motor India has announced exciting price cuts for select models. Electric vehicle enthusiasts are in for a treat, as both the ZS EV and Comet EV see significant price revisions.
ZS EV Welcomes New Entry-Level: MG introduces a new “Executive” variant for the ZS EV, starting at an attractive Rs. 18.98 lakh (ex-showroom). This move effectively makes the popular electric SUV more accessible to a wider audience.
Comet EV Gets Even More Affordable: The quirky electric hatchback, the Comet EV, enjoys a price slash of Rs. 1 lakh, bringing its starting price down to Rs. 6.99 lakh (ex-showroom). This aggressive pricing puts the Comet in direct competition with other entry-level electric vehicles in the market.
Beyond EVs: Hector & Gloster Get Revisions: MG hasn’t limited the celebration to just its electric offerings. The popular Hector diesel variant now starts at Rs. 17.50 lakh (ex-showroom), a reduction from its previous price. Additionally, the premium Gloster SUV also witnesses price cuts across its variants.
Celebrating Heritage with Value: “As we mark 100 years of the MG legacy, we want to share the joy with our customers,” said [Name and Designation], MG Motor India. “These price cuts demonstrate our commitment to making MG vehicles accessible to a wider audience and accelerating the adoption of electric mobility in India.”
Market Impact: MG’s strategic price revisions are likely to generate significant interest among potential buyers, especially those considering electric vehicles. With the ZS EV’s new variant and the Comet’s aggressive pricing, MG is well-positioned to capture a larger share of the growing EV market in India. The reduced prices on Hector and Gloster could also entice buyers seeking premium SUVs at a more competitive price point.