FirstCry’s Parent Company, Brainbees, Files for ₹1,816 Crore IPO in Mumbai

Brainbees Solutions, the parent company of FirstCry, has filed for an IPO in Mumbai.

The IPO includes fresh shares worth ₹1,816 crore and the offloading of 54.39 million shares by existing investors. Notable sellers include SoftBank’s SVF Frog, Mahindra & Mahindra, and TPG Growth.

The funds raised will support new stores, warehouse construction, Saudi Arabian expansion, and more.
FirstCry, profitable for four years, reported a revenue increase from ₹16.02 crore in FY21 to ₹56.32 crore in FY23.

With over 936 stores and 104 million app downloads, it is a leading omni-channel platform for mother, baby, and kid products.