Cullinan Series II: Rolls-Royce Launches Luxurious SUV in India with Customization Options
Rolls-Royce has launched the Cullinan Series II, an enhanced version of its luxury SUV, in India with a starting price of ₹10.5 crores. Targeting affluent buyers, the Series II boasts extensive customization options to cater to individual tastes. This strategic move aims to attract a younger, urban demographic as luxury trends shift in India. The sleek design draws inspiration from modern skyscrapers, embodying a contemporary aesthetic.
A standout feature of the Cullinan Series II is its intricate dashboard, featuring 7,000 laser-etched dots that create a stunning visual effect. The SUV also includes a pillar-to-pillar glass panel, blending digital and traditional craftsmanship, and advanced technology like an 18-speaker audio system, Wi-Fi connectivity, and independent rear-seat streaming capabilities. Adding elegance, the Spirit of Ecstasy animation appears on the driver’s screen.
The bold Black Badge variant, priced at ₹12.25 crores, offers a sportier design while maintaining the luxury Rolls-Royce is known for. The Cullinan Series II will be available for Indian customers by the end of 2024, with showrooms in Chennai and New Delhi offering buyers the opportunity to personalize their vehicles.