London: Meta Platforms has introduced the web version of its novel text-focused social media platform, Threads, as part of its strategy to engage professional users and establish a competitive advantage over its counterpart, Twitter.
Threads’ user base will now have the opportunity to utilize the microblogging platform through its website on desktop computers, according to the announcement from the parent company of Facebook and Instagram.
This anticipated launch holds the potential to significantly expand Threads’ appeal to influential users, including brands, corporate profiles, advertisers, and journalists. This move enables them to leverage the platform’s features on larger screens, facilitating greater engagement and utility.
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