FICCI Insurance Industry Awards

Business

SBI General Insurance Launches a New Brand Campaign Across TV and Digital to Strengthen its Positioning of Suraksha aur Bharosa Dono

Mumbai: SBI General Insurance, a leading general insurance company has unveiled a series of three brand films reiterating their core values of “Suraksha” (safety) aur “Bharosa” (trust) Dono.  The film aims to boost awareness about insurance by portraying relatable real-life situations. By doing so, the brand seeks to establish a deeper and more meaningful connection with its audience, making the…