The Congress party won the Karnataka assembly elections with a well-planned strategy that challenged the BJP’s campaign and storylines. Sunil Kanugolu, the party’s poll strategist who was hired in March of last year, deserves a lot of credit for this triumph.
Kanugolu, who had previously worked with the BJP, AIADMK, and DMK was essential in designing the Congress campaign, choosing candidates, and formulating counter-narrative techniques. In this post, we will look deeper into Kanugolu’s methods and how they helped Congress win the Karnataka elections.
Sunil Kanugolu’s Election Role in Karnataka
Kanugolu’s main tactic was to utilise corruption as a major campaign issue against the BJP. He had previously done the same job for the BJP in 2018, and his past expertise aided him in devising a successful plan for the Congress. Kanugolu conducted polls on Congress candidates and was instrumental in identifying the best candidates. He also orchestrated Rahul Gandhi’s Bharat Jodo Yatra, which helped Congress turn the tide.
Due credits to Sunil Kanugolu for a well focused strategy that sealed Karnataka for Congress.
From PayCM campaign to five guarantees, connected well on ground.Structured organisation and United leadership in the State further boosted the campaign.
— Arvind Gunasekar (@arvindgunasekar) May 13, 2023
Kanugolu’s Experience and Expertise
Sunil Kanugolu had previously worked with Prashant Kishor’s team, which was instrumental in Prime Minister Narendra Modi’s election campaign in 2014. He also played a key role in BJP’s election campaigns in Uttrakhand, Uttar Pradesh, Gujarat, and all states that BJP went on to win. Kanugolu had also worked with AIADMK and DMK in Tamil Nadu.
Kanugolu’s Congressional Contribution
Kanugolu’s knowledge and experience were useful to the Congress party. He assisted the party in countering the BJP’s campaign and storylines, and his polls on Congress candidates were critical in determining the best candidates. He also helped arrange Rahul Gandhi’s Bharat Jodo Yatra, which was a huge success. Kanugolu’s work was so important that Sonia Gandhi appointed him to the party’s 2024 Lok Sabha election task committee just two months after he was hired.
His next task is Madhya Pradesh and Telangana
Sunil Kanugolu will work for the Congress in Madhya Pradesh, as this state will go for poll in the end of this year. He is working for Telangana Pradesh Congress Committee and weaving campaign strategies for the grand-old party
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