Apple is poised to outshine competitors like Samsung in iPhone sales next year, solidifying its dominance in the global smartphone market. The forthcoming iPhone 15 series launch is a key driver of this prediction. Industry experts are particularly optimistic about the Pro Max variant, which will introduce Apple’s inaugural use of a periscope lens.
Projections suggest that the iPhone 15 series will propel Apple ahead of Samsung, positioning it as the premier smartphone brand. This shift is expected to be confirmed in the 2024 industry report, post analysis of substantial sales. Analyst Ming-Chi Kuo notes a 10% decline in Samsung’s sales last year, with an estimated 220 million units projected for the upcoming year.
Conversely, Apple is anticipated to grow by 10%, reaching 250 million unit sales. Kuo emphasizes potential design enhancements and camera upgrades could boost interest, spanning across the Pro, standard, and Plus models of the iPhone 15 series.
This market leadership would bolster Apple‘s shareholder appeal, potentially elevating share prices. The excitement surrounding the imminent iPhone series launch is unsurprising, with the first glance at the iPhone 15 lineup likely just weeks away.